本文阐述了产品营销能力在优质制造商评定中的意义和重要性，并从标准化的角度对优质制造商评价过程中涉及产品营销能力方面的内容进行了论述，从营销团队、市场调研与分析、营销战略、营销策略和外贸能力等五方面阐述产品营销能力评价涉及的主要指标，探讨了电子商务优质制造商评价的规范性和实操性。

This paper explains the significance and importance of product marketing capability for superior manufacturer assessment, and discusses product marketing capability related to the assessment from the perspective of standardization. In terms of marketing team, market research and analysis, marketing strategy and foreign trade capacity, this paper also discusses the main factors related to the evaluation of product marketing capability as well as the normalization and operability of the evaluation for superior e-commerce manufacturers.

简要介绍了绿色营销的特点，分析了家具企业营销思维与意识封闭、销售渠道陈旧、营销团队素质不高的现状问题，并对家具产品绿色营销的策略进行了研究，以期通过改变以往的营销方式，增强家具产品的市场竞争力。

The paper briefly introduces the features of the green marketing,analyzes the status of furniture enterprises,including the closed mar-keting mind and awareness,aged marketing channels,and insufficient marketing team,and researches the green marketing strategies for furni-ture products,so as to enhance the competitiveness of furniture products by altering previous marketing ways.

由于经济社会和市场环境的变化，零售商依托销售渠道优势在很多产品的供应链中占据了主导地位，在由供应商、零售商和消费者组成的供应链中进行产品营销优化的关键是处理好零供关系，为此研究了由一个供应商和一个零售商组成的单一产品供应链中营销优化问题，对该供应链中相关参数进行了设定，并以供应商、零售商和整个供应链的收益为目标函数构建了产品营销优化模型，对该模型相关参数的关系和数量进行推导和计算，在此基础上设计了一套可以实现该供应链产品营销优化的方案并给出了其所要满足的约束性条件，最后考虑到零售商供应链产品营销的实践构建了一种营销向导机制，以此来实现零售商居于主导地位的供应链产品营销的优化。

In this paper, we studied a single-product supply chain consisting of one supplier and one retailer, defined the relevant parameters of the supply chain, then established the product marketing optimization model with the revenue of the supplier, the retailer and the supply chain as a whole as the objective function, on the basis of which we designed a solution for the optimization of the product marketing of the supply chain and presented the constraining conditions to be satisfied, and at the end, built a marketing orientation mechanism to optimize the product marketing of the supply chain dominated by the retailer.

随着互联网技术的发展，开展网络营销已成为许多生产经营企业的明智选择。文章分析了北海珍珠产品网络营销中存在的问题，提出开展北海珍珠产品网络营销的策略。

With the development of Internet technology, to carry out the majority of network marketing companies have been a wise choice. This paper analyzes network marketing existing problems of the pearl in Beihai, proposed to carry out network marketing strategy of the pearl product in Beihai.

随着网络营销的发展,许多传统的营销模式逐渐被企业淡忘,最明显的就是目录营销。而网络营销以它不可比拟优势成为现在企业主要的营销模式。本文以"红孩子"和麦考林网站做为实例,分别阐述两个网站在发展电子商务网站中,根据企业各自产品的特点利用网络营销成功的销售产品的策略进行分析比较。从而探索网络营销在电子商务站中的实际应用的策略。

With the development of network marketing, many of the traditional marketing mode gradually be forgotten by enterprises. The most obvious is the catalog marketing. Instead, the network marketing now is the main marketing mode of enterprises because of its in-comparable advantages. Based on the"red child website"and Mcglaughlin site as examples, respectively expound on two sites in the de-velopment of electronic commerce website, analyze and compare the successful network marketing strategy of selling products according to the characteristics of their products . Thereby explore the strategy of practical application of network marketing in the electronic com-merce.