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双语推荐：徐州旅游

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旅游导视系统在旅游业中发挥越来越重要的作用,导视系统与徐州文化旅游的结合就显得尤为迫切。从文化旅游与旅游导视系统的关系分析徐州旅游导视系统的发展,通过旅游导视系统所遵循的原则解读徐州龟山汉墓的导视系统特点。通过细致入微的分析,发现徐州旅游导视系统的问题并加以改善,致力于推动徐州旅游导视系统更好的发展和徐州旅游业水平的提升。
Tourism guiding system plays a more and more important role in the tourism industry, guiding system with the combination of Xuzhou cultural tourism is especially urgent. Follow the principles of interpretation by tourism advertising system of Xuzhou Guishan Han dynasty tombs’ guiding system characteristics. Through meticulous analysis, found that Xuzhou tourism guiding system problems and try to improve, to promote the development of Xuzhou tourism guiding system better and Xuzhou tourism level of ascension.

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徐州拥有独特丰富的旅游资源,其旅游纪念品的设计开发也越来越受到重视。通过对徐州旅游纪念品的开发现状进行分析,针对旅游纪念品存在的问题提出建议,探讨了徐州旅游纪念品设计开发的具体思路,以推动徐州旅游业的进一步发展。
There are rich tourism resources in Xuzhou city and more and more attention has been paid on the design of tourist souvenirs .By analyzing the status of Xuzhou tourist industry ,especially the problems of design and development of souvenirs , the paper discussed the path to promote the further development of the tourist industry in Xuzhou and the concrete policies to develop the tourist souvenirs .

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旅游产业近年来发展迅猛，地处江苏西北部的古城徐州，以其悠久的文化历史，吸引着海内外游客。徐州博物馆收藏了大量有价值的出土文物，景点成为对外宣介徐州文化的重要基地。徐州博物馆景点介绍采用中英双语，英文由其中文版本翻译而来，向游客传达博物馆信息的同时也传扬着徐州文化。在翻译目的论的指导下分析徐州博物馆景点介绍的翻译失误，并提出改进建议，以期进一步树立良好的国际交流形象。
The industry of tourism has been developing rapidly recently.Xuzhou,a city with a long history which is located in the North-west of Jiangsu Province,attracts numerous tourists around the world due to its history and culture.Xuzhou Museum is an important place to introduce this city to the world,which has a valuable collection of unearthed relics.The introduction of Xuzhou Museum is printed in Chinese and English while the English version is translated from its Chinese one.The purpose of the English version is to convey the information of the museum to the foreign tourists and to introduce the culture of Xuzhou to them.Under the guidance of Skopos Theory,the paper analyzes the translation errors of the introduction of Xuzhou Museum,and it also proposes suggestions to modify these errors,aiming to establish a good image of international communication.

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本文首先介绍了徐州旅游业发展状况，旅游业发展速度趋缓，分，汗了徐州城市旅游品牌开发存在的主要问题，并提出主打“两汉文化古城”整体开发模式，最后提出相关切实可行的对策。
This paper first introduces the development of Xuzhou tourism status, tourism industry developed delay, analysed problems of Xuzhou city tourism brand development, and puts forward the main overall development model the culture of the ancient city of, finally puts forward relevant practical countermeasure.

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在调查徐州市非物质文化遗产的基础上，借鉴相关分类标准对其进行汇总和梳理，并运用旅游资源综合评价方法，从资源价值、保护现状、旅游开发条件及潜力三个方面，筛选出16个指标，构建徐州市非物质文化遗产旅游资源的评价指标体系。通过构建判断矩阵，得出徐州市非物质文化遗产旅游资源的评价指标权重。运用这个评价指标体系对徐州市非物质文化遗产旅游资源进行实证研究。
This paper concluded and sorted the tourism resources of Xuzhou intangible cultural heritage based on the classification criteria and comprehensive evaluation method .The evaluation index system was constructed with 16 indicators covering the three aspects of the resource values ,conservation status and conditions and potential for tourism development .The empirical research is also made according to this e-valuation index system .

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随着我国经济转型的不断推进，城市旅游业也必须加快调整旅游发展思路，实现转型升级新发展。如何有效发挥竞争优势，规避劣势，实现旅游产品升级换代和旅游经济再创新高，是城市旅游业转型发展需重点研究的内容之一。笔者以江苏省为例，以统计资料为依据构建城市旅游竞争力评价指标体系，同时运用SPSS主成分分析法和ARCGIS对江苏省城市旅游竞争力进行客观评价和空间展示，在明确各地级市发展优劣势的基础上，对其未来的城市旅游转型升级提出相应的发展思路与对策。研究发现，苏州、南京、无锡属成熟型城市旅游目的地，旅游竞争力最好，未来应逐步实现“观光度假游”向“文化休闲游”的转变；常州、镇江、南通、扬州和徐州5城市属于待提升型城市旅游目的地，旅游竞争力较强，未来应逐步实现“景点旅游”向“城市旅游”的转变；泰州、连云港、淮安、盐城和宿迁5城市旅游竞争力较弱，属于待开发型城市旅游目的地，未来应重点实现旅游资源资本化，积极拓宽融资渠道，为发展城市旅游业积累资金。
The urban tourism should change development strategies as the continuous progress of the economictransformation.Based on statistical materials,this paper establishes an index system of urban tourism competitivepower,and compares the competitiveness of 13 cities in Jiangsu province with the help of PCA.The software ofArcgis is used for plotting the spatial disparity map of the urban tourism competitiveness in Jiangsu province.It isrevealed that 13 cities of Jiangsu province are divided into 3 classes.The cities of Suzhou,Nanjing and Wuxi,whichbelong to the most competitive one,should transform from the sightseeing tour to the leisure culture tour.The citiesof Changzhou,Zhenjiang,Nantong,Yangzhou and Xuzhou,which perform better,should transform from the scenic—spot tour to the urban tourism.The cities of Taizhou,Lianyungang,Huai’an,Yancheng and Suqian compete poorly,and should focus on the tourism resource capitalization at the first stage.

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