指出了当下社会文人故里旅游开发是一大热点，文人精神内涵的彰显与其故里开发存在着一个相互促进的关系。鲁迅故里旅游开发在两者关系上协调统一，为全国文人故里旅游开发提供了宝贵的借鉴经验，但是也存在着对景点过度开发，忽视文人文化精神的“误区”，所以如何协调好两者的关系，成为文人故里旅游开发研究的重点。

Nowadays , the tourism development of social humanistic hometown is a hot spot . There is a mutual promotion relationship between showing the connotation of humanistic spirit and developing the humanistic hometown .The development of Lu Xun''s hometown tourism has done a great job on harmonizing with the relationship .It provides a valuable experience for the developments of humanistic hometown tourism throughout the country . However , it still has some problems like overdevelopment and misunderstanding of cultural spirit . Therefore ,the most important thing of the humanistic hometown development research is that how to coordinate the relationship .

故里与故居是相联系而有区别的两个概念。赵云籍贯，“常山真定”很明确，具体到乡里目前则无文献与文物资料证明。由于古今行政区划变迁，人们对于赵云故里形成了多种不同的看法。东垣、真定、东古城的变迁，真定、正定的由来变化以及房子临城沿革、民间传说、坟墓等，无不说明了赵云故里应依据《三国志·赵云传》“赵云，字子龙，常山真定人也”的记载，在东汉真定县(治今河北石家庄市长安区东古城)辖区内寻找，正定县城不会有赵云的故居，临城县不会是赵云的故里，故里碑不能作为确定赵云故里的依据。

Guli(native place) and Guju(former residence) are related but different. Changshan Zhending is Zhao Yun''s definite native place;however,there are no documents and natural relics to testify where his village is. Owing to the changes of administrative division of the past and present,opinions on Zhao''s na-tive place differ. Considering the changes of Dongyuan,Zhending and Donggucheng,the origin of Zhending and Zhengding,the evolution of houses,folktales and tombs,the confirmation of Zhao''s native place should be based on “Zhao Yun,styled Zilong,residence of Changshan Zhending” recorded in History of Thre e Kindoms·The Life of Zhao Y un. Zhao''s native place can be found in Zhending County of the Easter Han Dynasty (present Donggucheng,Chang''an District, Shijiazhuang,Hebei),and his former residence cannot be found in Zhengding County. Lincheng County is not Zhao''s native place for a stone tablet of native place cannot be ascertained to be his native place.

名人故里主要指具有影响力的历史名人的出生、重要生活工作地,因名人效应历来广受尊崇,当地也形成带有名人烙印的文化现象,成为激励当今的正能量。然而受经济、政绩等利益驱动,一些地方异化了名人文化内涵,对名人概念随意捏造,对名人故里粗放开发。分析名人故里的文化内涵、当下开发乱象,介绍了部分国内外成功案例,提出了特色文化产业开发对策思路。

Hometowns of celebrities refers to the living or working place of influential historic people and they are highly honored because of celebrity effects. With celebrity impacts, these places have accumulated positive energy of encouragement. However, driven by economic or political reasons, some places dissimilated the connotation of celebrity culture, randomly make up concepts about celebrities and adopt extensive mode of development. This thesis analyzes cultural connotation of hometown of celebrities and current situation of development, introduces successful cases from home and abroad and finally puts forward strategies of characteristic cultural industry development.

周瑜是汉末三国时代杰出的军政人物,他为辅佐孙吴集团创立江东基业起了极为重要的作用。周瑜故里究竟在哪里一直为史学界所重视。基于对周瑜的家族族望地、出生地"舒县"的历史沿革和周瑜墓的考证,以及近年来《庐江周氏宗谱》的发现,尤其是最近庐江对汉代大城坂遗址的初步勘察,进一步证明周瑜故里在今天的安徽省合肥市庐江县。

Zhou Yu was an outstanding military and political character in the period of the Three Kingdoms at the end of Han Dynasty, who played an important role in helping to found the basis of Jiangdong for the Kingdom of Wu. Where Zhou Yu''s hometown was has been paid much attention to by the historical circle. Based on the textual research of Zhou Yu''s family estate, the historical development of his birth place“Shu County” and his tomb, the discovery of Lujiang Genealogy of Zhou Family, and the survey of Dachengban relics of Han Dynasty, it has been found that Zhou Yu''s hometown is located in Lujiang County, Hefei, Anhui Province.

江油是李白故里,隶属绵阳管辖。由于地域、经济、人文、政治、历史、风物等的不同,使李白故里江油方言在词汇、语法上都表现出与民族共同语的普通话的差异。这种差异既使方言与共同语各具风格,又相互补充,形成了言语表达中的更多选择和丰富色彩,是多样性中华文化的一个有机组成部分。江油方言与普通话在词汇上的差异相较语法的差异要多一些,词汇上的差异主要体现在事物的名词称呼、动词和形容词的使用上。江油方言的语法结构规律和普通话基本相同,仅在部分虚词和词序的使用上有些区别,表现出江油方言的特色和风格,进而表达为方言文化风尚。

Jiangyou county,as the hometown of Li Po,a renowned poet of ancient China in Tang Dynasty,is under the jurisdiction of Mianyang City. Jiangyou Dialect is distinctive from the Chinese Mandarin on lexical and linguistic levels due to differences in geography,economy,humanity,politics,history,and landscapes. The dia-lect,therefore,distinguishes itself from the Chinese Mandarin,but complements each other and is an organic part of Chinese culture. Jiangyou Dialect has more differences on the lexical level than that on the linguistic level com-pared with Chinese Mandarin and the lexical differences manifest themselves mainly in the names for things and the usage of verbs and adjectives. On the linguistic level,however,Jiangyou Dialect basically shares the same gram-matical rules and structures with Chinese mandarin and has differences only in the usage of some particles and lexi-cal orders. Consequently,Jiangyou Dialect has its characteristics and is interpreted as a unique cultura